BENEFITS: Instant volume, length & lift Enhanced with conditioning Castor Oil & plant and fruit-bases waxes Transfer, sweat and smudge-proof formula helps lock in curl* Consumer Claims: *96% of consumer saw instant length, volume & lift in lashes *90% of consumers saw extreme length & volume *96% of consumers felt the mascara was comfortable to wear & weightless all day *93% of consumers felt lashes were lifted all day *Results observed in a consumer panel survey
WATERPROOF & LASTS UP TO 24 HOURS : Hourglass-shaped molded brush coats every lash for instant volume, lenth, and lift that can last up to 24 hours!
CRUELTY-FREE BEAUTY: This makeup product – and every other Milani product – is never tested on animals. We don’t allow others to test on our behalf, either. Our products are 100% cruelty free.
TIPS & TRICKS: Use the hourglass-shaped brush to coat lashes from root to tip. Holding the brush horizontally, comb though lashes in an upward sweeping motion on top lashes and downward sweeping motion on bottom lashes. Use brush tip to coat hard-to-reach lashes. Layer as desired.
WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.